The Korean Cosmetics guide: reliable sites, shipping and payments infos, money-saving tips.

After my article about Korean Skincare Routine step by step a lot of you asked me to know more about korean cosmetics, especially where to find them at affordable prices.

I made for you the guide with all the best sites to buy Korean cosmetics, with brands list, payment and shipping information (time and cost), as well as some tips to save a bit!


Directly from Seoul, Kollection K offers us many korean cosmetics: skincare, make-up, hair and body products, but also a small selection of bags and accessories.

BRANDS: Etude House, Clio, TONY MOLY, Nature Republic, A’ Pieu, it’s Skin, Skinfood, innisfree, Banila Co., Laneige, Missha, Holika Holika, Peripera e molti altri

SHIPPING: Delivers all over the world but with some price limitations, I recommend you to use the calculator you can find on the site to know all the details and specific prices for your region.

PAYMENTS: K Kollection processes orders through paypal so you can pay directly with your account or with any major credit card through paypal (without registration) safely.

BONUS: On the first order you can enjoy a 15% discount on the total of your order, you find the code on a pop-up that opens automatically when you connect for the first time on the site, so remember to write down the code before purchasing !

acquistare i cosmetici coreani


Yes Style really offers a wide selection of korean cosmetics (often at discounted prices!) but also clothing, accessories and home goodies.

BRANDS: Berrisom, Etude House, A’ Pieu, innisfree, The Face Shop, Laneige, TONY MOLY, Missha, Skinfood, Holika Holika, it’ Skin e Nature Republic.

SHIPPING: Yes Style delivers all over the world and for orders over $ 35 the standard shipping is free, the express one (3/5 days) is free for orders over 99$. For orders under that amount you can check the standard shipping price to your region on the site.

PAYMENT: Credit card or paypal.

BONUS: You can receive a 10% discount on your first order (find the banner below on the right). Are you already a member? Share your site on facebook or twitter and you will get the same discount!

acquistare i cosmetici coreani


Wish Trend is another shop dedicated to the Korean beauty, with very famous brands but also a selection of certified products at very affordable prices.

BRANDS: 23 Years Old, Berrisom, COSRX, Eyecandy, Ipoo, Klairs, Skin Factory, Skin&Lab, Nose Secret, Enca, C20 and much more.

SHIPPING: Standard shipping worldwide (15/20 days) at about 10 €, on the same website you found a handy calculator to know the exact price.


acquistare i cosmetici coreani


Q-Depot sells korean cosmetics and is very attentive to the eco friendly and the quality of its proposals. Because of it you can find a wide range of natural products, for all skins yes, but especially for sensitive skin or for those more ‘difficult’ (especially those with acne).

BRANDS: BANILA CO, Holika Holika, it’s Skin, Missha, Peripera, Tony Moly, Etude House, innisfree, laneige, nots, Skinfood, VDL, Too Cool For School and much more.

SHIPPING: Standard shipping (7/20 days) is really cheap, only 4,49 $ to Europe, Canada e US; 2,99$ to Asia and Australia, always free for +49$ orders.

PAYMENT: Credit cards; paypal; bank transfer (only for Honk Kong and Philippines)

BONUS: Prices are almost always discounted; keep an eye to the hot sale section, discounts reach 45%, even on the most prestigious brands.

acquistare i cosmetici coreani


Soko Glam has made korean skincare its business the you can find all the products dedicated to skincare, but also makeup and hair care.

BRANDS: BANILA CO, Goodal, Lioele, Benton, IPKN, Manefit, Clio, Klairs, Missha, COSRX, Kocostar, Neogen, Niveola, Ohui, Peripera, Skinfood, TONY MOLY.

SHIPPING: SokoGlam ships to the following countries: Italy, US, Canada, Australia, France, India, Indonesia, Ireland, Malaysia, New Zealand, Norway, Poland, Singapore, Sweden, Switzerland. The shipment prices depending on destination and weight of the package, check on the site for your region.

PAYMENT: Paypal, credit cards, Amazon Payment.

BONUS: 10$ discount on first order; don’t miss sales section, you can always find cosmetics and skincare products at cheap prices. Small gifts and samples in each order.


Don’t forget Sephora! On the website HERE you can buy cosmetics and skincare products made in Korea. The selection is quite small but it is worth a look anyway, especially if you want to buy products by TONY MOLY.


  1. says: brij

    Hello Federica! Which of these online seller have you personally tried? I am planning to move to Italy and I want to know which online store can be trusted 🙂 Thank you.

    1. says: Federica

      Hello Brij! I bought on yesstyle, Kollection k and q-depot, every time with no problems at all! I tried Wishtrend as well, but I didn’t buy cosmetics! Hope it can be helpful!

  2. says: Irene

    Ciao Federica,

    mi chiamo Irene, ho 36 anni e mi sto appassionando alla beauty coreana.

    Sono animalista e non utilizzo niente che sia testato sugli animali. In questo senso non sono ancora riuscita a trovare una lista affidabile che indichi quali brand siano cruelty free o meno.

    I siti più convenienti e che offrono più brand sembrano essere quelli asiatici (jolse, yesstyle ecc.); i brand sono una marea e ne spuntano sempre di nuovi. La scelta nei negozi “fisici” italiani invece è più ristretta e “limitata” ai marchi mainstream.

    I packaging (e talvolta anche gli ingredienti) dei prodotti a marchio Beauty of Joseon, HANYUL, Innisfree, Sooryehan, MISSHA, Sulwhasoo, SHANGPREE, The History of Whoo mi intrigano molto, ma non sono sicura che siano adatti alle mie esigenze etiche.

    Puoi aiutarmi a orientarmi?

    Grazie in anticipo

    1. says: Federica

      Ciao Irene, tra i brand che ho provato posso segnalarti Benton e eNature, su questa lista però puoi trovare anche altri prodotti:
      Io acquisto sempre su yesstyle e questo sito indica sempre quali brand e prodotti sono cruelty free, ho appena controllato e infatti la crema contorno occhi di Benton che uso io lo è, ti lascio il link anche a quest’altra lista:

      Spero di esserti stata utile 🙂

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